Last edited by Tarn
Wednesday, May 20, 2020 | History

7 edition of Marketing aesthetics found in the catalog.

Marketing aesthetics

the strategic management of brands, identity, and image

by Bernd Schmitt

  • 236 Want to read
  • 8 Currently reading

Published by Free Press in New York .
Written in English

    Subjects:
  • Corporate image.,
  • Brand name products.

  • Edition Notes

    Includes bibliographical references (p. 321-330) and index.

    StatementBernd Schmitt, Alex Simonson ; foreword by Tom Peters.
    ContributionsSimonson, Alex.
    Classifications
    LC ClassificationsHD59.2 .S357 1997
    The Physical Object
    Paginationxv, 345 p. :
    Number of Pages345
    ID Numbers
    Open LibraryOL663886M
    ISBN 100684826550
    LC Control Number97009426

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Marketing aesthetics by Bernd Schmitt Download PDF EPUB FB2

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