7 edition of Marketing aesthetics found in the catalog.
Includes bibliographical references (p. 321-330) and index.
|Statement||Bernd Schmitt, Alex Simonson ; foreword by Tom Peters.|
|LC Classifications||HD59.2 .S357 1997|
|The Physical Object|
|Pagination||xv, 345 p. :|
|Number of Pages||345|
|LC Control Number||97009426|
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Marketing Aesthetics thus explains the most effective strategies for achieving both brand and identity objectives. Those who derive benefit from this book are urged to read the more recently published Experiential Marketing in which Schmitt develops even further ideas introduced in Marketing by: Marketing Aesthetics: The Strategic Management of Brands, Identity, and Image Kindle Edition.
Marketing Aesthetics: The Strategic Management of Brands, Identity, and Image. Kindle Edition. Find all the books, read about the author, and more/5(8). marketing aesthetics We coined the phrase "marketing aesthetics" to refer to the marketing of sensory experiences in corporate or brand output that contributes to the organization's or brand's ed on: Ap Marketing Aesthetics book.
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There is no way Marketing aesthetics book mistake the ubiquitous trademarked Coca-Cola bottle, or the stylish ads for Absolut Vodka with any of their competitors. Marketing Aesthetics provides an excellent framework with which to assess marketing identity issues, as well as offering many relevant examples of practice in the field.
It is quite definitely a new approach to the issue. this book may be viewed as a natural extension of the literature on branding. Aesthetics is a term most used in the context of visual beauty. This book attempts to define aesthetics by broadening the understanding of the elements it is composed of.
It draws attention to all the senses thus introducing the concept of total aesthetic experience in a product. Marketing Aesthetics offers clear guidelines for harnessing a company's total aesthetic output — its "look and feel" — to provide a vital competitive advantage.
Going beyond standard traditional approaches on branding, this book is the first to combine branding, identity, and image and to show how aesthetics can be managed through logos, brochures, packages, and advertisements, as well as sounds, scents.
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Marketing aesthetics focuses on one pole of each of the above dichotomies. As shown in Figureit deals with Released on: Aug Going beyond standard traditional approaches on branding, this fascinating book is the first to combine branding, identity, and image and to show how aesthetics can be managed through logos, brochures, packages, and advertisements, as well as sounds, scents.
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